Marketing The Connection

We are pleased to announce the launch of our new Marketing Suite.  The suite comprises of:

• The New Company Technical Guide highlighting new and re-engineered products, Eurocode 5 European Technical Approvals, installation details and performance figures. Our Technical Guide is printed onto 80% recycled paper as part of our ongoing Cullen Environmental Promise.

• An Interactive CD-ROM, containing Cullen company information, full product details on the entire product range, information on European and British building regulations, and animations for full floor builds and individual products. The CD-ROM can be installed onto desktops offering easily accessible comprehensive connector information.

• A Revamped Website, cullen-bp.com, which is packed full of new product information, company news and free downloads.

Cullen’s Marketing Manager, Jonny Bell, says “The marketing suite is critical to our continued position as the market leader in the timber engineering connector sector, as it enables our customers and the wider industry to keep up-to-date, in a user-friendly environment, with the new innovative solutions we continue to develop. Alongside the marketing materials is our new, fast and efficient software package, “The Cullen Selector”, which details to the customer the exact timber engineered connection they require for their specified application.”